Market Research
The Benchmark of Market Research for Industrial Products
We are the largest market research firm in the field of industrial products in China (and we are expanding to a matching capacity in Southeast Asia). MIR was founded to study automation industry in 2008, and we have expanded our infrastructure and built our niche in many more industrial sectors since.
The types of research we perform today with dedicated industry teams include but not limited to products and markets research, upstream, downstream and end users research, targeted companies or channels research, cost analysis, brand analysis and etc., all across our focused 20+ manufacturing industries. We also publish paid-reports of our independently structured surveys and studies, providing industries with a standardized reference about the state of the business.
Flowchart of an MIR Market Research Project
Upon commission of a research project, a cross-industry research team with senior industry experts would hold meetings to clarify the goals and the division of roles, and lead the team to leverage all our infrastructure necessary. Key members of a research team are individuals with at least 5 years of experience in that specific industry.
Our Market Research Strengths
Our research team is dedicated to all major manufacturing industrial segments and has completed over 2,000 client-commissioned research projects about products, channels, upstream & downstream, target companies, monitoring & tracking and cost analysis. Every year, over 400 cases of market research projects are completed by our people. For over 14 years, 400+ clients have entrusted us to conduct various market research for their strategic and key business decisions. Through the process, MIR has achieved about 1.3 million phone interviews and about 50,000 face-to-face interviews with industry participants.
Our mission is to provide clients with high-value information for every project, and we uphold sincerity, honesty, objectiveness, and diligence as our shared virtues while doing the job.
MIR continuously issue Industry Reports for manufacturing sectors where our data and commentary serve as guidance. Our consultants conduct independent research and compile in-house intelligence to create Industry Reports (or Standard Reports) and these are pay-per-use.
Some recent MIR Industry Reports are:
・『2021 China CNC (Computer Numerical Control) Machine Market Research Report 』
・『2021 Automation in Chinese Petrochemical Industry Report』
・『2021 Automation System Integrator Market Report』
・『2021 China Automation Market Forecast』
・『2021 China Medium / High Voltage Inverter Market Research Report』
・『2021 China Linear Motor Market Research Report』
Main Industries Covered by Market Research
Market Research Services
| Industrial Products | Understand target market of the product and provide insight for subsequent marketing & business development ・Market size / potential and market trend ・Market competitive analysis ・Major players studies ・New product cost analysis ・BD and marketing strategy |
|---|---|
| Industrial Markets | ・Competitive landscape ・Performance of companies and product categories ・Product combination ・Business model ・Sales channel strategy ・Pricing strategy |
| Upstream / Downstream and End User Research | ・Market environment analysis ・Industry chain analysis ・Market supply & demand analysis ・Product import and export analysis |
| Cost Analysis | ・Cost structure analysis ・Variable cost analysis ・Manufacturing cost & fixed cost analysis ・Overhead cost analysis ・P&L projection |
| Target Company Research | ・Competitor identification ・Organization structure ・Sales and components study ・Pricing scheme analysis ・Service and support system analysis ・Training / payroll system analysis ・Marketing strategy analysis |
| Monitoring Reports | Senior industry experts using proprietary industrial database, third-party and public data, closely monitor development of focused industries by month or quarter, and then publish results in standardized industry-specific monitoring reports. |
| Multi-user Reports | Continuously issue Industry Reports for manufacturing sectors where our data and commentary serve as guidance. Our consultants conduct independent research and compile in-house intelligence to create Industry Reports (or Standard Reports) and these are pay-per-use. |
| Brand Influence Study | ・Popularity measurement ・Awareness study ・Customer behavioral and psychographic study ・Satisfaction study ・Marketing strategy impact study |
Procedure of Getting Licensed for MIR Databank
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Inquiry
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Needs Discussion
We will understand your business needs and how our product might help
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Quote & Licensing
We will quote a licensing fee of a particular access that meets your needs
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Access & Ongoing Support
Client will be able to access Databank and obtain ongoing support for using the platform